What sets me apart?
Design that doesn't look like a template
A $59 template looks like a $59 template - your clients can feel it even if they don't know why. "We'll just change the colours and logo" isn't design, it's pretending. Every project starts with Figma and a blank canvas, and I build the final site as close to the design as the web allows.
Speed that doesn't scare people away
A site built with Elementor and twelve plugins loads in 6 seconds. Your potential client waits 3 - and they're gone, because the competition loaded ages ago. Then you add an optimisation plugin that optimises the mess made by the previous plugins. Clean code doesn't need resuscitation.
Basic hosting suddenly isn't enough
Elementor, Revolution Slider and fifteen plugins for things that should be in code - all of it loads on the server with every page visit. Suddenly basic hosting can't cope, the site crashes under traffic, and the only way out is a pricier plan. You paid less for the site and more for hosting. Great deal.
No bloatware for small tasks
I have my own set of plugins that fill WordPress's basic gaps - without installing Swiss-army-knife plugins with a hundred features you'll use three of. You don't pay licenses for something you'll never use, and the server doesn't carry unnecessary weight. I develop and update my own plugins continuously - they're not an abandoned GitHub project last committed to in 2019.
Code that outlives the collaboration
Random plugins from random authors updated sporadically, spaghetti in functions.php and zero documentation - that's a recipe for a site nobody but the author wants to touch. Every change requires detective skills and an invoice for cleaning up someone else's mess. I deliver code that can be maintained painlessly - by anyone, not just me.
SEO and visibility for bots and AI
Google isn't the only bot visiting your site. More and more users search via AI - and those tools also read websites, except they have even less patience for technical mess than humans. Proper structure, schema markup and clean HTML isn't a premium add-on - it's a foundation that's either there from the start or hurts later.
